The Human Mind (!?!)

Came across this fascinating study on the tendency for perceptual and judgmental standards to "creep", leading us to perceive things as getting worse even when they have actually improved!  I plan to write a new paper on this in the future.  The abstract:

Why do some social problems seem so intractable? In a series of experiments, we show that people often respond to decreases in the prevalence of a stimulus by expanding their concept of it. When blue dots became rare, participants began to see purple dots as blue; when threatening faces became rare, participants began to see neutral faces as threatening; and when unethical requests became rare, participants began to see innocuous requests as unethical. This “prevalence-induced concept change” occurred even when participants were forewarned about it and even when they were instructed and paid to resist it. Social problems may seem intractable in part because reductions in their prevalence lead people to see more of them.

From the conclusion of the study:  

Although modern societies have made extraordinary progress in solving a wide range of social problems, from poverty and illiteracy to violence and infant mortality (22, 23), the majority of people believe that the world is getting worse (24). The fact that concepts grow larger when their instances grow smaller may be one source of that pessimism.

Cheers, 

Colin